A custom designed lead generating website for a large electrical company.
The Clients Brief
Watters Electrical is a long-standing, family-owned Australian electrical services provider operating across regional Victoria and New South Wales. Over the past seven years, they have partnered with Masters of Digital to improve their online presence and drive consistent growth. This partnership included designing and launching two websites, managing Google Ad campaigns, and executing a strong SEO strategy.
How We Helped
Website Redesigns (Twice Over Seven Years)
Working closely with Watters Electrical’s Marketing Manager and General Manager, we delivered two distinct website overhauls during our partnership.
SEO, Digital Marketing & Lead Generation
To complement these website updates, our team deployed a targeted SEO strategy and managed Google Ad campaigns for various service departments. These efforts lead to consistent improvements in search engine rankings, leading to incremental growth in organic traffic and inbound qualified leads year over year.
Significant Growth for Solar Services
One of the most noteworthy achievements involved Watters Electrical’s solar and renewables departments, since working with Masters of Digital we achieved a 2,400% increase in monthly leads and a 900% increase in sales revenues. These results underscore the impact of well-coordinated lead-generation strategies.
The Results
- Expanded Market Reach: By continuously refining their online presence, Watters Electrical attracted a broader audience across residential, commercial, and renewable energy sectors.
- Substantial Sales Growth: The solar department’s exponential rise in leads directly translated into a surge in monthly sales.
- Long-Term Partnership: Seven years of collaboration with Masters of Digital attest to the trust and shared success between the two teams.
Watters Electrical’s commitment to professional, reliable services is now paired with a dynamic digital strategy designed to keep them competitive in an evolving market. Masters of Digital remains proud to support Watters Electrical’s ongoing growth and innovation.
